A vinyl raincoat makes an excellent promotional item for businesses and organizations. At conventions and outdoor shows, having a supply of raincoats or ponchos can draw people to your booth. This allows you to reach more people even in poor weather. As the overall costs of these coats are relatively in expensive, it is possible to have a long lasting promotional branding campaign at the cost of less than a pound per unit. Depending on your needs, it is possible to spend significantly less than a pound per coat or poncho. Factors that determine price include how much customizations you require as well as whether or not you purchase a standard style or a more fashionable style for your coats.
The first step to picking out your vinyl raincoat for your branding campaign is to decide on the style. The style of the coat can range from shapeless, like you would expect from a poncho, or fitted for ladies seeking a stylish way to protect themselves from the rain. Fitted styled coats are often significantly more expensive than shapeless ponchos. Because of this, most businesses attempt to strike a balance between price and quality. However, the final price of your coats are determined by any customization work that you have done in addition to the base coat you select for your project.
Because of this, you need to evaluate all aspects of the project prior to making any decisions. Consider things such as the amount of printable space on the coat and whether or not the coat comes with a carry pouch. Coats with pouches, for example, are a lot more likely to be used often, as they can be easily attached to a purse and carried. This can offset the higher costs of these coats, as their branding value is much higher than disposable coats that are going to be thrown away or recycled after one day of use.
Because a vinyl raincoat is an excellent source of advertising if you use a quality coat, it is important that you take care in the selection of your logo. You want a stylish and easily identifiable logo. While colourful logos are appealing to many people, they are not as friendly towards styles as single colour or black logos. In addition to this, the more colours that are present in your logo, the more expensive your project becomes. Many manufacturing companies have set limits on the number of colours that can be used in the standard customization project.
If you are intending on using more colours than the standard, you need to anticipate the additional costs involved. There is usually a set fee to set up additional colours on top of a charge per individual unit. This can quickly raise the total price of your coats per unit, often outweighing the advantages of branding your product. In the long run, however, there are many more advantages to customizing your raincoats than using blank coats with insert cards. However, if you need a cheap alternative to a vinyl raincoat, using insert cards in your packaging can establish your brand at a much lower cost than full customization.
